The Midlife Leap: Building Your Own Brand with Joy Errico

Send us Fan Mail

You can look wildly successful on paper and still feel like your life is shrinking. Michelle Rios sits down with Joy Errico, a communications powerhouse who leads brands through high-stakes moments and then makes her own bold pivot at midlife, trading the perceived safety of corporate structure for the uncertainty and freedom of entrepreneurship.

We get real about what pushes a seasoned executive to finally hit reset: pandemic pressure, constant crisis communications, divorce, and the quiet realization that adrenaline is not a sustainable life plan. Joy shares what actually helps when you are standing at the crossroads, including therapy, support systems, financial planning, and the slow build of a brave decision that is years in the making.

Then we go deep on the part most people skip: mindset. Joy opens up about imposter syndrome, scarcity mindset, and the identity shift of becoming the face of your own company. She also explains how Maven Row evolves into a unique blend of strategic communications and brand image consulting focused on 360 executive presence: voice, body language, wardrobe, narrative, and “dress how you want to feel” authenticity that still reads as polished and powerful. If you are thinking about a midlife career change, building a personal brand, or launching a consulting business, this conversation offers practical clarity and a needed dose of faith.

Subscribe, share this with someone navigating a reinvention, and leave a review if it resonates. What would you change if you gave yourself six months to go all in?

WAYS TO CONNECT WITH ME:

I’m Michelle Rios

I'm a wife, mom, coach, speaker, podcaster, author, traveler, master communicator, connector, and more!