In this episode of the Live Your Extraordinary Life podcast, I'm joined by Wall Street Journal best-selling author, motivational speaker, and the man known as “America's Coach,”  the legendary Coach Michael Burt. 

In our conversation, Coach Burt shares how anyone can reach a high level of success so long as they have  4 critical ingredients —  skills, knowledge, confidence and what he calls the “prey drive.”  In his best-selling book “Flip The Switch: Activate Your Drive to Achieve a Freakish Level of Success,”  Coach Burt who's navigated the transition from a championship high school basketball coach to a powerhouse business and performance coach, explains that “prey drive” is our innate drive as humans for pursuing goals with unparalleled determination and fervor. His philosophy is that success is the result of identifying one's skill or talent and deploying it in service to others, a path he insists leads to an extraordinary life.

However, he cautions that in order to activate that prey drive, you must know your purpose.  Unfortunately,  according to Coach Burt, 87% of people live their entire lives without ever knowing their purpose.  So, he's made it his mission to help people identify their unique talents and skills and the problems they want to help solve, and then package it in a way that enables individuals to monetize their purpose.  This has lead to the rise of his highly successful program called “Package Your Purpose.”

Coach Burt also shares an ambitious project currently underway—the creation of the Greatness Factory—a sanctuary for adults seeking to realize their full potential. His vision is the creation of a space that transcends the conventional, marrying the energy of co-working with the dynamism of personal development, podcast studios, and a speaking stage and auditorium. The first one is slated for Nashville, Tennessee. However, Coach Burt's plan is to bring more Greatness Factories to cities around the country.

This episode is more than just an exploration of high-performance principles; it's an invitation to join a movement, to step into an environment designed to ignite the extraordinary within us all. My hope is that you'll enjoy the episode as much as I did recording it. Without a doubt, Coach Burt is a dynamic and disciplined individual who is sure to inspire you to contemplate your own purpose and how to activate your own prey drive.

Connect with Coach Burt:
Website: https://www.coachburt.com/
IG: https://www.instagram.com/michealburt?igsh=cDRhOGZsZjQxenA2

Connect with Michelle Rios:
IG: https://www.instagram.com/michelle.rios.official/
FB: https://www.facebook.com/michelle.c.rios
YouTube: https://www.youtube.com/watch?v=S3ahwTlqiLU&list=PL-ltQ6Xzo-Ong4AXHstWTyHhvic536OuO
Website: https://michelleriosofficial.com